Rick Ross sings Reebok deal

Reebok Back did wonders for all parties included. Today it was officially announced that Rick Ross has signed on with Reebok Classics for an endorsement deal. Back in July, Damion Presson Reebok's product manager explained to SOHH what "Reebok Back" did for the company. "I think it was totally unexpected, I don't think anyone expected that and that's kind of how Swizz [Beatz] operates. He just does things and you're like, 'Wow.' I think the reaction from the building, when the rest of the company heard it was just blown away. He did a song with one of the hottest rappers in the game right now about Reebok. 'Reebok's Back.' I mean, people were just blown away.